by Ellen Zebrun, CMC, MFA As a coach, you are not just in business – you are the business. You are hired because of your …
The Power of a Personal Brand
marketing strategies
Becoming an Executive Coach: Experience
People often ask what it takes to be an executive coach. If the end goal is getting hired as an executive coach, consider what company’s …
Build a Business as a Health and Wellness Coach
There are different paths for health and wellness coaching: independent business offering coaching services, contract coach, employee who does coaching, or a combination. For those …
Opportunities for Health and Wellness Coaching
To state the obvious, health care is big business with a big demand. The aging of the largest generation, baby boomers, is adding to this …
Coaching: The Quantitative Case
Coaching: The Quantitative Case by Sharma Graham On the quantitative side of the ROI for coaching there are multiple studies. One of the lesser known reports …
Transparency About Coaching
When someone is considering engaging with a coach for the first time, they often want more information about the benefits. Basically, the new client is …
Criteria for Choosing a Coaching Business Name
The last 2 blogs illustrated the significance of choosing a suitable name for a coaching business and that it really is a tall order. Bring …
The Coaching Business Name
To illustrate the point made in the previous blog post on names, let us see the phenomenon in motion: Do you recognize the following names? …
The Coaching Identity
One of the things that we as humans use to identify and conduct ourselves in this world (and often take for granted) is our name. …
What is your CORE?
One of the definitions of the word CORE in the Merriam-Webster Dictionary is “a basic, essential, or enduring part (as of an individual, a class, …